IUD & IUS
This explainer video focuses on the IUD (Intrauterine Device) and IUS (Intrauterine System), two highly effective but often misunderstood forms of contraception. In Persian-speaking communities, these methods are especially stigmatized or misrepresented, which made this episode a critical opportunity to demystify the topic and provide medically accurate, culturally respectful information.
This video is part of an ongoing educational series on contraception, and I followed the established visual identity I developed for the series: clean, soft visuals and color palettes, and approachable character design. The objective was to make the content feel trustworthy, neutral, and stigma-free, giving viewers clarity on how IUDs work, who they’re for, and why they’re a safe long-term option.
Credits
Direction, Animation & Design: Sasan Shekarestan
Voiceover: Zohreh Tabakh
Client: Digipezeshk
Tools Used: Adobe Illustrator, Adobe Photoshop, After Effects
Challenges & Creative Decisions
Since this topic often carries social and cultural taboos, one of the primary creative challenges was tone. The design and animation had to feel reassuring and informative without being clinical or distant. To achieve this, I relied on soft iconography, clear diagrams, and animated metaphors avoiding overly literal visuals while keeping medical accuracy intact.
This explainer was created entirely in 2D, which allowed for greater flexibility in style and faster iteration. Maintaining consistency with the rest of the series was a key goal, so I used a shared motion library, common assets, and templated scene transitions that aligned with the rest of the educational content.
Another challenge was presenting internal anatomy and device placement in a non-intimidating way. I designed simplified anatomical diagrams and visual metaphors to explain function and insertion clearly, while remaining sensitive to viewer comfort. The result is an approachable, stigma-challenging video that encourages informed decisions about reproductive health.
